Chapter 10 from the book Handbook for IQP Advisors and Students, prepared by Douglas W. Woods, Professor Emeritus

Introduction

Research projects like the IQP that examine the interface between science and technology and society often require the collection and analysis of social data. The most common response from beginning researchers to this need for data is to conduct a survey. After all, everyone has had experience answering surveys, and it is usually a simple and straightforward procedure. Many people conclude from this experience that writing and administering their own survey will be a simple and straightforward matter as well.

However, in actuality, the intuitions people form about survey research from their own experience are often incorrect. To test your own intuitions, you might consider how you would answer the following true/false questions (answers appear at the end of the chapter just ahead of the Reference...

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